Career
Zé Pierno
Senior Operations Leader — B2B & CX Operations, Vendor Management, scaling global teams across EMEA & APAC for companies including LinkedIn, Google, and Meta.
Most of my career has been defined by the operations nobody wanted to touch — the ones losing the client, missing every KPI, or too complex to stabilize. That's where I do my best work. Based in Barcelona.
Experience
Mar 2025 — Present
Independent Operations & AI Projects
Self-directed · Barcelona
- Intentional career break to pursue entrepreneurial and technical development, applying operational thinking to product-building.
- Built two mobile apps from the ground up: Decidefy (decision-making tool, Android) and HeyChamp (tournament organizer), using React Native and modern automation frameworks.
- Developed a SaaS product for service-industry operations management.
- Deepened expertise in AI-enabled workflows, operational analytics, and process automation through OpenAI Academy certifications and hands-on projects.
Nov 2022 — Feb 2025
Senior Operations Manager
TDCX · Client: Global Social Media & Video Platform (NDA-protected) · Barcelona
- Brought in to turn around a failing operation on the verge of client termination — transformed it into one of TDCX's most trusted accounts, enabling 500%+ headcount expansion across EMEA and APAC.
- Stabilized the operation by increasing buffer staffing from 10% to 25%, ensuring 100% delivery of contracted hours while maintaining ~35% gross profit margin.
- Scaled from 40 to 120 FTEs (Barcelona) and 300+ FTEs globally while reducing monthly attrition from 40% to 13%.
- Rebuilt QA infrastructure from scratch — automated feedback loops, dispute resolution, continuous improvement. QA: 85% → 96%. CSAT: 83% → 95%.
- Co-created the Evergreen Pipeline recruiting process with HR, which became company standard for high-volume hiring.
- Led vendor governance: monthly QBRs, capacity planning, SLA management with global stakeholders, Power BI reporting.
Dec 2020 — Oct 2022
Operations Manager
TDCX · Client: LinkedIn · Barcelona
- Scaled LinkedIn's outsourced operations from 25 to 110+ FTEs across five concurrent workstreams, expanding from Talent Solutions into Sales Solutions.
- Built and launched a 30-person SDR operation during a period of major organizational transition — hired, trained, and operational in under a month.
- Managed 5 concurrent operations (Campaign Strategists, Campaign Consultants, Onboarding Specialists, Associate CSMs, SDR team) with 2 Junior Ops Managers and 110+ FTEs.
- Built dashboards, KPI tracking systems, and reporting routines that improved SLA performance across all workstreams.
Jan 2020 — Dec 2020
Team Manager
TDCX · Client: LinkedIn (Campaign Strategist — NAMER) · Greater Barcelona Metropolitan Area
- Led a 15-person team across EMEA and NAMER markets, consistently exceeding KPIs through hands-on coaching.
- Built dashboards and KPI infrastructure from scratch for an embryonic operation with no existing reporting.
- Became primary client contact, taking full ownership of the relationship as the operation scaled.
Aug 2018 — Dec 2019
Team Manager
TELUS International Europe · Client: Meta (Facebook) — Content Moderation · Barcelona
- Managed a 15-member content moderation team, consistently hitting and exceeding quality targets.
- Developed a coaching framework that improved agent engagement, skill development, and operational efficiency.
- Built real-time SLA dashboards supporting performance tracking and governance routines.
Nov 2016 — Aug 2018
Business Analyst
Webhelp · Client: Google for Work (G Suite / Google Workspace) · Greater Barcelona Metropolitan Area
- Vendor/partner management role: primary point of contact for Google Resellers, managing partner performance end-to-end.
- Analyzed reseller performance data, conducted weekly/monthly QBRs, and identified performance gaps impacting Google's standards.
- Organized and delivered training sessions with Google for underperforming resellers.
- Career progression within Webhelp: Technical Support Agent → Email Specialist → Mid-Size Business → Enterprise Support → Business Analyst.
Tools
Personal projects
- Decidefy — Decision-making support app for Android, built with React Native.
- HeyChamp — Tournament organizer app — React Native/Expo, Firebase, AI-powered result capture.